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OUR STORY

welcome to swirl

Swirl Fishing was founded by fisherman who grew up chasing salmon on the banks of the Little Susitna River in Southcentral Alaska. Here, a swirl on the surface of the water tells you where to land your spinner on the next cast. This foundation inspired a lifelong passion for sport fishing that has led us to explore other world-class sport-fisheries around the globe.

Swirl was launched in late 2024 with an initial focus on designing distinctive apparel tailored for elite sport fishermen worldwide. Beyond apparel, Swirl is poised to introduce groundbreaking lure concepts engineered to target trophy fish.

Our commitment to you is that we will stop at nothing to produce top-tier gear that you are proud to own. Join us as we fullfill this mission, let's catch more fish together.

Swirl | Elite Sportfishing